Wow, did you see what Spotify did? They just moved some of the cool features from the free plan to the premium plan. You can’t go back to a song, or repeat it, or play it in any order. I know they do this kind of stuff with SaaS products, especially B2C ones. They want to see if they can make more money by making the free users pay for the features they love. But that can also backfire and make...
The Grammarly story is quite interesting. Once upon a time, two young men named Alex Shevchenko and Max Lytvyn met at a university in Kyiv, Ukraine. They bonded over their shared love for Ukrainian cuisine and passion for technology, dreaming of the day they could make a real difference in the world of writing. Pursuing Their Dream: Alex Shevchenko and Max Lytvyn After graduation, Shevchenko...
I gotta say, Apple always blows my mind with their creative approach. They apply it to EVERYTHING, from marketing to growth, and they totally crush it at every level. When I watched the new Airpods Pro video, I was like, “Dude, it’s seriously next-level creativity”. Whether you’re a product marketer trying to make a dope product trailer or a SaaS growth marketer creating a video to...
Have you ever found yourself craving fast food but feeling guilty about it because of unhealthy options? I know I have. That’s why I was excited to hear that fast-food chains were offering healthier options back then. As someone who loves the taste and convenience of fast food, but also cares about my health, I was curious to know about McDonald’s Bubble gum-flavored Broccoli. It’s...
I’m sure you’re aware of the impact TikTok has had on social media. In August 2020, Instagram introduced its own short-form video content called Reels (they literally tried to compete with TikTok). But did you know that Instagram had previously experimented with short-form videos? Let’s dive into this interesting story of Reels vs TikTok. Lights, Camera, Reels! Back in 2013, Instagram...
In 1997, Apple launched the iconic Think Different campaign, celebrating some of the world’s most creative and innovative minds. This revolutionary campaign not only sold products but also became a philosophy that guided Apple’s business for years. Apple’s “Think Different” campaign poster featuring Albert einstein In this article, we’ll explore the genius...
If you are a Zomato user, you might have received an email. The information shared in this email proves the power of default. Users rarely change the default settings. This proves that users are lazy when it comes to thinking. Default helps them to decide what they are supposed to do. In fact, default decides what they are supposed to do. Say no to cutlery Zomato’s “Say no to cutlery” campaign is...