In B2B, you’ve got decision-makers with different priorities and pain points.
One email or one demo isn’t going to seal the deal. It’s about creating consistent, relevant content that resonates with each player in the decision chain.
🐙 Every follow-up needs to be valuable,
🐙 every demo tailored, and
🐙 every case study relatable.
From a product marketing standpoint, we’re like the glue.
We’re the ones who make sure sales has the right assets to stay top of mind without being pushy.
We’re setting the narrative that’s not just about the product features but about solving the customer’s real problems.
Keeping that message strong and fresh over time without wearing it out is a challenge.
It’s a balancing act, but, if there’s anyone up for it, it’s us.
