I feel this on a personal level!
This take on landing pages is basically a reminder that I needed. Because I’m an aesthetic person.
The best landing pages don’t need to look like they belong in an art gallery.
Honestly, the more I think about it, the more it makes sense.
When I land on a B2B site, I’m not looking for some over-the-top design.
I want it to
- Load fast
- Get to the point
- And tell me what I need to do next without making me scroll for miles.
- Simple, clean, and purposeful. That’s it.
Going too heavy on the “pretty” factor, and just distracts me from the reason I’m there in the first place.
Keep it low-key and focused on the purpose. Less is more!
