Can we blame millennials? The last thing they want is someone pushing products when they can research it all online in peace.
Millennials grew up with Google, reviews, and everything else at their fingertips.
For them, chatting with a salesperson feels a bit… old school.
They’re used to ordering food, clothes, and even groceries without a single human interaction. So why would they suddenly want a sales pitch just because it’s a B2B purchase?
For B2B companies, this stat is a nudge to up their strategies.
That means more detailed product info, more reviews, and definitely a smoother online buying process.
So, if your B2B website is still stuck in 2008 with “contact sales for more info,” it might be time for a makeover.
After all, isn’t the goal to meet buyers where they want to be?
