CMOs are becoming extinct? 🤯
You know something’s up when Nykaa – one of India’s leading beauty and retail companies – reshuffles its entire marketing structure and doesn’t rush to fill their CMO position. Instead, they made a calculated move: breaking down the role completely.
The message? A singular CMO isn’t part of their future plans. And they’re not alone.
Marketing is becoming more distributed, more data-driven, and way more complex than one person can handle. It’s not about the death of marketing leadership – it’s about the evolution of how companies approach marketing itself.
What’s your take on this shift? Is it a tech industry experiment, or are we witnessing a fundamental change in how companies approach marketing leadership? 🤔
