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I’m Praveen Simon

GTM         Lead Gen     MQL     Adoption     MRR     Churn Rate        CLV        SQL

My Story

⭐ A marketing agency generate over 1 million organic impressions in just 6 months.

⭐ A SaaS company grow from 80,000 users to over 1 million.

⭐ The same company boost its website traffic from 20,000 visitors to more than 150,000 as a product marketer.

⭐ My Top Skills

Market Research
GTM Strategy
Positioning
Messaging
Data Analysis
Customer Insights
Competitive Analysis
Campaign Metrics Analysis
Budget Management
Sales Enablement
Pricing Strategy
Customer Engagment
Content Creation
Performance Tracking

💼 Where I’ve Worked

Senior Product Marketer - 🗓️ June 2021 - Present

🔍 Conduct comprehensive market research to understand customer needs, market trends, and competitive landscape, informing strategic product positioning and marketing efforts.

🗣️ Develop and refine product positioning and messaging to clearly communicate value propositions and differentiate products in the market.

🚀 Create and execute go-to-market strategies for product launches, ensuring seamless collaboration with sales, marketing, and product teams.

📈 Equip the sales team with essential tools, training, and collateral, including sales presentations, product demos, and competitive analysis, to enhance sales effectiveness.

📣 Plan, execute, and manage multi-channel marketing campaigns to drive product awareness, lead generation, and customer acquisition.

🛠️ Gather and analyze customer insights and feedback to inform product improvements and optimize marketing strategies.

📊 Monitor and report on the performance of marketing campaigns, utilizing data and analytics to measure success and guide future initiatives.

🤝 Collaborate closely with cross-functional teams, including product management, sales, marketing, and customer success, to ensure cohesive product marketing efforts.

✨ Maintain and enhance brand image, ensuring alignment of all marketing activities with the brand’s voice and values.

📖 Establish thought leadership by contributing to industry blogs, whitepapers, webinars, and other content, positioning the company as an expert in the field.

💰 Manage the product marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.

Content Lead & Digital Marketer - 🗓️ Sept 2019 – Jun 2021

📱 Responsible for increasing social media presence (prime focus on LinkedIn)

📧 Generating “Sales Qualified Leads” through email marketing campaigns

✍️ Creating compelling content through blogs

🤝 Working closely with the sales team to create effective marketing materials such as brochures and flyers

💡 Using content marketing to position cybersecurity, IoT, and banking technology solutions in a way that resonates with the target audience

🌐 Overall goal is to increase Inspirisys’ reach and visibility in the Information Technology spectrum through targeted marketing efforts

Digital Marketing Manager | 🗓️ Jul 2017 – Sep 2019

🎯 Generating leads through the use of Facebook Ads and Google AdWords

⚙️ Optimising the Conversion-Rate through Hubspot Automation

📸 Helping the brand build and maintain a strong presence on social media (prime focus on Instagram)

💰 Generating a steady stream of revenue with high-quality leads and conversions

🔍 Ranking the company’s web pages for top keywords on the first page of Google through expertise in search engine optimization (SEO)

Digital & Social Media Analyst | 🗓️ Jun 2016 – Jun 2017

📢 Increasing brand awareness and generating leads for clients

🛠️ Utilizing various lead-generation tools, such as Google AdWords, Facebook Ads, Mailchimp, Taboola, and Outbrain

📈 Opportunity to gain experience and explore different facets of digital marketing

🤝 Instrumental in helping clients achieve marketing goals through high-quality leads and increased brand awareness