I’m Praveen Simon
GTM Lead Gen MQL Adoption MRR Churn Rate CLV SQL
GTM Lead Gen MQL Adoption MRR Churn Rate CLV SQL
GTM Lead Gen MQL Adoption MRR Churn Rate CLV SQL
GTM Lead Gen MQL Adoption MRR Churn Rate CLV SQL
GTM Lead Gen MQL Adoption MRR Churn Rate CLV SQL
My Story
I graduated with a degree in Computer Science and Engineering, but along the way, I found my true passion—writing. Every time I sat down to write, it felt like the world became clearer and more vibrant. So, I decided to pursue it.
My first step was starting a blog. The results? Crickets. Nobody read it. But I wasn’t one to back down. I dug into learning about SEO, content strategy, and leveraging social media. Slowly but surely, things turned around.
Since then, I’ve helped:
⭐ A marketing agency generate over 1 million organic impressions in just 6 months.
⭐ A SaaS company grow from 80,000 users to over 1 million.
⭐ The same company boost its website traffic from 20,000 visitors to more than 150,000 as a product marketer.
💼 Where I’ve Worked
Senior Product Marketer - 🗓️ June 2021 - Present
🔍 Conduct comprehensive market research to understand customer needs, market trends, and competitive landscape, informing strategic product positioning and marketing efforts.
🗣️ Develop and refine product positioning and messaging to clearly communicate value propositions and differentiate products in the market.
🚀 Create and execute go-to-market strategies for product launches, ensuring seamless collaboration with sales, marketing, and product teams.
📈 Equip the sales team with essential tools, training, and collateral, including sales presentations, product demos, and competitive analysis, to enhance sales effectiveness.
📣 Plan, execute, and manage multi-channel marketing campaigns to drive product awareness, lead generation, and customer acquisition.
🛠️ Gather and analyze customer insights and feedback to inform product improvements and optimize marketing strategies.
📊 Monitor and report on the performance of marketing campaigns, utilizing data and analytics to measure success and guide future initiatives.
🤝 Collaborate closely with cross-functional teams, including product management, sales, marketing, and customer success, to ensure cohesive product marketing efforts.
✨ Maintain and enhance brand image, ensuring alignment of all marketing activities with the brand’s voice and values.
📖 Establish thought leadership by contributing to industry blogs, whitepapers, webinars, and other content, positioning the company as an expert in the field.
💰 Manage the product marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
Content Lead & Digital Marketer - 🗓️ Sept 2019 – Jun 2021
📱 Responsible for increasing social media presence (prime focus on LinkedIn)
📧 Generating “Sales Qualified Leads” through email marketing campaigns
✍️ Creating compelling content through blogs
🤝 Working closely with the sales team to create effective marketing materials such as brochures and flyers
💡 Using content marketing to position cybersecurity, IoT, and banking technology solutions in a way that resonates with the target audience
🌐 Overall goal is to increase Inspirisys’ reach and visibility in the Information Technology spectrum through targeted marketing efforts
Digital Marketing Manager | 🗓️ Jul 2017 – Sep 2019
🎯 Generating leads through the use of Facebook Ads and Google AdWords
⚙️ Optimising the Conversion-Rate through Hubspot Automation
📸 Helping the brand build and maintain a strong presence on social media (prime focus on Instagram)
💰 Generating a steady stream of revenue with high-quality leads and conversions
🔍 Ranking the company’s web pages for top keywords on the first page of Google through expertise in search engine optimization (SEO)
Digital & Social Media Analyst | 🗓️ Jun 2016 – Jun 2017
📢 Increasing brand awareness and generating leads for clients
🛠️ Utilizing various lead-generation tools, such as Google AdWords, Facebook Ads, Mailchimp, Taboola, and Outbrain
📈 Opportunity to gain experience and explore different facets of digital marketing
🤝 Instrumental in helping clients achieve marketing goals through high-quality leads and increased brand awareness