I graduated with a degree in Computer Science and Engineering, but along the way, I found my true passion—writing. Every time I sat down to write, it felt like the world became clearer and more vibrant. So, I decided to pursue it.
My first step was starting a blog. The results? Crickets. Nobody read it. But I wasn’t one to back down. I dug into learning about SEO, content strategy, and leveraging social media. Slowly but surely, things turned around.
Since then, I’ve helped:
⭐ A marketing agency generate over 1 million organic impressions in just 6 months.
⭐ A SaaS company grow from 80,000 users to over 1 million.
⭐ That same company boost its website traffic from 20,000 visitors to more than 150,000 as a product marketer.
Top Skills
📊Product Marketing
✉️ Email Marketing
👥 GTM Strategy
📈 SEO
✏️ Copy Writing
▶️ Webinar
Experience
Senior Product Marketer – Animaker Inc – June 2021 – Present
- Conduct comprehensive market research to understand customer needs, market trends, and competitive landscape, informing strategic product positioning and marketing efforts.
- Develop and refine product positioning and messaging to clearly communicate value propositions and differentiate products in the market.
- Create and execute go-to-market strategies for product launches, ensuring seamless collaboration with sales, marketing, and product teams.
- Equip the sales team with essential tools, training, and collateral, including sales presentations, product demos, and competitive analysis, to enhance sales effectiveness.
- Plan, execute, and manage multi-channel marketing campaigns to drive product awareness, lead generation, and customer acquisition.
- Gather and analyze customer insights and feedback to inform product improvements and optimize marketing strategies.
- Monitor and report on the performance of marketing campaigns, utilizing data and analytics to measure success and guide future initiatives.
- Collaborate closely with cross-functional teams, including product management, sales, marketing, and customer success, to ensure cohesive product marketing efforts.
- Maintain and enhance brand image, ensuring alignment of all marketing activities with the brand’s voice and values.
- Establish thought leadership by contributing to industry blogs, whitepapers, webinars, and other content, positioning the company as an expert in the field.
- Manage the product marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
Content Lead & Digital Marketer – Inspirisys – Sept 2019 – Jun 2021
- Responsible for increasing social media presence (prime focus on LinkedIn)
- Generating “Sales Qualified Leads” through email marketing campaigns
- Creating compelling content through blogs
- Working closely with the sales team to create effective marketing materials such as brochures and flyers.
- Using content marketing to position cybersecurity, IoT, and banking technology solutions in a way that resonates with the target audience
- Overall goal is to increase Inspirisys’ reach and visibility in the Information Technology spectrum through targeted marketing efforts
Digital Marketing Manager – Focus Studios | Jul 2017 – Sep 2019
- Generating leads through the use of Facebook Ads and Google AdWords.
- Optimising the Conversion-Rate through Hubspot Automation
- Helping the brand build and maintain a strong presence on social media (prime focus on Instagram).
- Generating a steady stream of revenue with high-quality leads and conversions.
- Ranking the company’s web pages for top keywords on the first page of Google through expertise in search engine optimization (SEO).
Digital & Social Media Analyst – Think Content | Jun 2016 – Jun 2017
- Increasing brand awareness and generating leads for clients
- Utilizing various lead-generation tools, such as Google AdWords, Facebook Ads, Mailchimp, Taboola, and Outbrain
- Opportunity to gain experience and explore different facets of digital marketing
- Instrumental in helping clients achieve marketing goals through high-quality leads and increase brand awareness