I graduated with a degree in Computer Science and Engineering, but along the way, I found my true passion—writing. Every time I sat down to write, it felt like the world became clearer and more vibrant. So, I decided to pursue it.
My first step was starting a blog. The results? Crickets. Nobody read it. But I wasn’t one to back down. I dug into learning about SEO, content strategy, and leveraging social media. Slowly but surely, things turned around.
Since then, I’ve helped:
⭐ A marketing agency generate over 1 million organic impressions in just 6 months.
⭐ A SaaS company grow from 80,000 users to over 1 million.
⭐ That same company boost its website traffic from 20,000 visitors to more than 150,000 as a product marketer.
Top Skills
📊Product Marketing
✉️ Email Marketing
👥 GTM Strategy
📈 SEO
✏️ Copy Writing
▶️ Webinar
Experience
Senior Product Marketer – Animaker Inc – June 2021 – Present
- Conduct comprehensive market research to understand customer needs, market trends, and competitive landscape, informing strategic product positioning and marketing efforts.
- Develop and refine product positioning and messaging to clearly communicate value propositions and differentiate products in the market.
- Create and execute go-to-market strategies for product launches, ensuring seamless collaboration with sales, marketing, and product teams.
- Equip the sales team with essential tools, training, and collateral, including sales presentations, product demos, and competitive analysis, to enhance sales effectiveness.
- Plan, execute, and manage multi-channel marketing campaigns to drive product awareness, lead generation, and customer acquisition.
- Gather and analyze customer insights and feedback to inform product improvements and optimize marketing strategies.
- Monitor and report on the performance of marketing campaigns, utilizing data and analytics to measure success and guide future initiatives.
- Collaborate closely with cross-functional teams, including product management, sales, marketing, and customer success, to ensure cohesive product marketing efforts.
- Maintain and enhance brand image, ensuring alignment of all marketing activities with the brand’s voice and values.
- Establish thought leadership by contributing to industry blogs, whitepapers, webinars, and other content, positioning the company as an expert in the field.
- Manage the product marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
Content Lead & Digital Marketer – Inspirisys – Sept 2019 – Jun 2021
- Responsible for increasing social media presence (prime focus on LinkedIn)
- Generating “Sales Qualified Leads” through email marketing campaigns
- Creating compelling content through blogs
- Working closely with the sales team to create effective marketing materials such as brochures and flyers.
- Using content marketing to position cybersecurity, IoT, and banking technology solutions in a way that resonates with the target audience
- Overall goal is to increase Inspirisys’ reach and visibility in the Information Technology spectrum through targeted marketing efforts
Digital Marketing Manager – Focus Studios | Jul 2017 – Sep 2019
- Generating leads through the use of Facebook Ads and Google AdWords.
- Optimising the Conversion-Rate through Hubspot Automation
- Helping the brand build and maintain a strong presence on social media (prime focus on Instagram).
- Generating a steady stream of revenue with high-quality leads and conversions.
- Ranking the company’s web pages for top keywords on the first page of Google through expertise in search engine optimization (SEO).
Digital & Social Media Analyst – Think Content | Jun 2016 – Jun 2017
- Increasing brand awareness and generating leads for clients
- Utilizing various lead-generation tools, such as Google AdWords, Facebook Ads, Mailchimp, Taboola, and Outbrain
- Opportunity to gain experience and explore different facets of digital marketing
- Instrumental in helping clients achieve marketing goals through high-quality leads and increase brand awareness
Recommendations
Bala Karthiga M
There is no better colleague than Praveen. He is one of the most dedicated professionals I’ve worked with and is willing to put that extra help whenever you need it. His expertise as a digital marketer has helped our team come up with more efficient and high performing content on different projects. His contribution has been incredibly valuable and I highly recommend Praveen and have thoroughly enjoyed working with him.
Ankit Sancheti
Praveen is a wonderful person to work with. His approach to content and other facets of digital marketing is so unique and thoughtful. He consistently demonstrated his skills at all times. Praveen is a very capable, dedicated, and process-oriented colleague I have worked with during my time at Inspirisys Solutions. I rarely come across real talents who stand out like Praveen.
Lakshmanan Raman
Praveen is the uber cool product marketer you want in your team. Over last 3 years of working with him he has worn multiple hats from writing, SEO, webinars and pretty much everything you would need to keep the show running. He is results driven and has great cross functional capabilities. A great team player you want in your team.
Kausik Raj
I have never seen a marketer like Praveen. He is the killer combination of smart + hard work. I always admire his level of expertise in SaaS marketing. He nailed every single creative project right from the strategy to execution. It is fun working with him and it’s fascinating to witness his level of patience and excitement in helping the team. I completely enjoyed working with him
Kaviyakavi
Praveen writes researched, nuanced, and on-the-point content every time. He adds value to every conversation he joins in and is a great marketer & an observer. Working with Praveen is easy because he’s one of the very few people who actually “get it”. I’m sure he’ll be a great asset to any team he works with 🙌
Mukunthan
I had the pleasure of working closely with Praveen on repositioning and targeting new eCommerce segments. Praveen effortlessly blends PLG & SLG strategies, making him a rare gem in the SaaS marketing. Beyond his professional prowess, Praveen’s friendly nature makes him not just a colleague, but someone you genuinely enjoy working with. He’s the kind of marketer you want by your side when building something great.